Let's Talkabout
Fenella Peacock of Nell's
Who: Fenella Peacock
Where: Nell's, 15 Glyde St, Mosman Park
Fenella Peacock, one third of label Antipodium, has branched out with her eponymous venture Nell's. We chat with her about designing for niche markets, new collection inspiration and work/life balance.
Tell us a little about Nell's.
Nells is a little weatherboard cottage in Mosman Park. It's a little snippet of our world. We have a little French inspired café in the garden, a personal edit of my clothing including exclusive and one off garments and we are currently building up the jewellery and homewares.
Tell us about your history with Antipodium.
Antipodium was started by Ashe, my sister, as a wholesale studio and shop representing premium Australian labels. Geoffrey J Finch and myself were brought in as a design team. We became aware of a gap in the market and Antipodium [the label] was born. We had massive success straight away! Liberty was our first order and English Vogue our first editorial. Antipodium continues to go from strength to strength, we did London fashion week on Tuesday.
I started my first label ‘Empire Line’ in the 80s, so it was very natural to start Antipodium with Ashe and Geoffrey. We wanted an modern, clean silhouette and I have years of fashion experience to help us achieve the high design and manufacturing levels. Both Antipodium and [fashion label] Fenella are designed for very specific niche markets.
What influences new collections?
I’m influenced by the fall and feel of fabrics, particulary silks and wools right now. This current range for summer seems to be showing a Middle Eastern palette with a distinctly 1920s oriental feel. I love Shanghai right now.
What's your favourite piece from the latest collection available at Nell's?
I love the ruffle throated ‘Delicate as a Doily’ in washed silk worn back with the 'Apple Blossom'.
Who or what inspires you? Who do you admire from here and abroad?
I admire Alexa Chung. She is such a sweet, humble girl who has built herself a small empire.
What have been your biggest challenges?
Managing two businesses, a small family, a teenager and a shop/café. I would be completely lost without my amazing team.
What's Perth's best kept secret?
The Last Hurrah Bookshop in the Stock Road Market.
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What: Toast Cafe, 21/60 Royal St, East Perth. T: 9221 0771
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